Two colours
Oral Care
Wide-Head Soft Toothbrush
Extended curved head · Two colours
2 colours
THE FOI COLLECTION
Care for every
part of your day.
FOI | Independent Everyday Care from Britain
We believe in bringing small comforts to every day. From oral care and restful moments to daily hair care, our gentle, practical designs offer thoughtful companionship for the whole family.
Complete product catalogue
Two colours
Fine bristles
Oral Care
Ultra-Soft Toothbrush
Dense, fine bristles · Deep blue handle
1 colour
Distinctive design
Oral Care
Triple-Sided Toothbrush
Three-part brush head · Three colours
3 colours
Aquatic Mint
Oral Care
Daily Whitening Toothpaste
Aquatic Mint · 130 g
Blue & white
LITTLE FOI
Little FOI
Children’s Ultra-Soft Toothbrush
Ages 1–6 · Petal-shaped guard
1 colour
Vented design
Hair Care
Coconut Vented Detangling Brush
Curved profile · Vented back · Wet & dry use
1 colour
Care to go
Hair Care
Mini Cushion Hairbrush
Palm-sized · Cushioned bed · Wet & dry use
1 colour
Time to unwind
Sleep Accessories
Contoured Sleep Mask
Contoured eye cups · Adjustable strap
1 colour
A quieter moment
Sleep Accessories
Sleep Earplugs
Soft fit · 12 earplugs · Travel case
1 colour
DESIGN CONCEPT
Oral Care
Electric Toothbrush
A considered handle. A daily ritual.
1 colour
DESIGN CONCEPT
Oral Care
Cordless Water Flosser
Clear blue tones. A rounded form.
1 colour
DESIGN CONCEPT
Oral Care
Daily Dental Floss
A small essential, carefully considered.
1 colour
DESIGN CONCEPT
Oral Care
Dental Floss Picks
Simple curves. Everyday portability.
1 colour
13 designs
No matching products. Try another search.
FIND YOUR EVERYDAY FIT
Find the details
that feel like you.
Explore head shapes, bristle design and age range to discover the collection.
BETTER IN YOUR ROUTINE
Find your own daily rhythm.
Discover products through your routine. These are pairing ideas, with each product presented individually.
01 / FRESH START
A fresh start
Pair your daily brush with Aquatic Mint toothpaste for a considered morning ritual.
02 / LITTLE MOMENTS
Little daily moments
A brush of their own. Make room for little daily rituals on the family bathroom shelf.
03 / HAIR CARE
A moment for your hair
A coconut vented brush and a mini cushion hairbrush, for grooming at home or on the go.
04 / TIME TO UNWIND
Time to unwind
Soft earplugs and a contoured sleep mask bring a considered touch to your moments of rest.
BEYOND THE BATHROOMFrom daily care
From daily care
to quiet moments.
A curved, vented brush for everyday detangling on wet or dry hair. A contoured sleep mask for the moments when it is time to slow down.