An everyday study in blue and white: FOI Aquatic Mint toothpaste
A blue-and-white pattern, pale-blue cap and Aquatic Mint label define the appearance of this 130 g tube. Consider how it sits within an everyday bathroom.
Read the storyTHE FOI JOURNAL / NOTES ON EVERYDAY CARE
The FOI JournalSmall details. Everyday comfort.
Get to know the design behind our products and the details that fit your routine. Brand notes, product stories and everyday care ideas from FOI.
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Whitening toothpaste: surface stains and natural tooth colour
“Whitening” is not a fixed shade. Distinguish surface-stain removal from changing tooth colour when reading product names and assessing expectations.
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Rinse or spit after brushing? Give toothpaste and mouthwash separate roles
A small detail at the end of brushing matters when using fluoride toothpaste. Understand the difference between spitting out excess paste and rinsing immediately.
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Does more toothpaste foam mean a better clean?
Foam is easy to notice, but it cannot assess a brushing routine by itself. Separate lather, flavour and the way you brush.
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New in the FOI Journal: clearer information for choosing, using and storing everyday care
Nine new bilingual articles explore product selection, daily care, storage and specifications, covering oral care, hairbrushes, sleep accessories and short trips.
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13.6 cm, 49.5 g and 0.065 mm: what product specifications mean
Length, weight, filament diameter and net contents answer different questions. Match each figure to the part of the product it describes before comparing options.
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Twelve plugs means six pairs: quantity, storage and replacement
FOI sleep earplugs come as 12 individual plugs, or six pairs, with a divided case. Pack quantity and permitted reuse are separate pieces of information.
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A sleep mask feels tight? Check position, strap and eye space
The inner contour matters as much as the front. Check the nose position, space around the eyes and strap adjustment separately, then follow the actual care label.
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Storing a family’s toothbrushes: easy to identify, reach and dry
A tidy sink is useful, but identification and space to dry matter too. Give each person a place and keep checking the brush and its holder.
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Packing for two nights away: a practical personal-care checklist
Keep the products you actually use, then separate washing, grooming and rest items. A compact kit is also one that is easy to dry, store and find your way around.
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Cleaning a cushion or vented hairbrush: remove hair, clean carefully, dry fully
Start with trapped hair, then follow the care instructions for the brush’s construction. Pins, cushions and vented backs need different attention before the brush goes back into storage.
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Reading a toothpaste label: flavour, 130 g and the information beyond the name
Flavour, net weight, formulation and age suitability answer different questions. Use FOI Aquatic Mint toothpaste as a starting point for a more useful label check.
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Helping a child aged 1–6 brush: choosing, using and storing a toothbrush
The age label, petal-shaped guard and suction base have different roles. A child-sized brush still needs adult help, and toothpaste must be chosen separately for the child.
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Choosing a FOI toothbrush: wide-head, ultra-soft or triple-sided?
Compare head shape, bristle arrangement and handling across three adult brushes. The useful question is whether you can comfortably reach each tooth surface—not which design sounds most impressive.
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Vented or mini cushion: meet the two FOI hairbrushes
An open, vented back or a cushioned pin bed? Explore the structure and size of FOI’s two hairbrushes, from your bathroom shelf to your everyday bag.
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Meet the FOI sleep mask and earplugs
One accessory focuses on light, the other on sound. Explore the design, storage and everyday settings for two different FOI sleep accessories.
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Meet FOI (扶宜): nine products for everyday family care
FOI brings together nine existing products across oral care, hairbrushes and sleep accessories. Explore their names and specifications, then follow the guides that fit your routine.
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