DESIGN CONCEPT
Oral Care
Electric Toothbrush
A considered handle. A daily ritual.
1 colour
FOI / THE NEXT CHAPTER
NEW CARE · DESIGN STUDYThe next chapter
of everyday care.
An electric toothbrush. A cordless water flosser. Floss and floss picks. One considered visual language for a more complete daily ritual.
Explore the new designs ↗Product and packaging concepts. Models and specifications are yet to be confirmed.
FOUR NEW EXPRESSIONS
A more complete care collection.
Four product and packaging concepts, connected by FOI’s blue-and-white identity.
DESIGN CONCEPT
DESIGN CONCEPT
Oral Care
Cordless Water Flosser
Clear blue tones. A rounded form.
1 colour
DESIGN CONCEPT
Oral Care
Daily Dental Floss
A small essential, carefully considered.
1 colour
DESIGN CONCEPT
Oral Care
Dental Floss Picks
Simple curves. Everyday portability.
1 colour
QUIETLY CONSIDERED
Considered,
down to the detail.
Soft contours. Restrained colour. Clear touchpoints. A thoughtful approach to the objects you pick up every day.
Discover the toothbrush concept ↗Industrial-design concept renderONE COLLECTION. A SHARED DESIGN LANGUAGE.
Consider the form
Porcelain-white bodies and midnight-blue touchpoints bring clarity to electric care.
Make room for detail
Fine champagne accents and blue-and-white packaging connect the collection.
Picture the everyday
Bathroom shelves and travel storage inform a connected visual story.